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    Privacy Policy

    Language version notice: This Privacy Policy was drawn up in the Czech language. The English version is a translation only. In the event of any discrepancy or doubt regarding interpretation, the Czech language version shall always prevail and be binding.

    I. Basic provisions

    1. The controller of personal data pursuant to Article 4(7) of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter: „GDPR”) is the online shop magieprirody.cz, with its registered office at Jabloňová 1429/4, Karviná - Ráj, 734 01, Czech Republic, ID No.: 08852596, operated by the company Magie přírody s.r.o., Czech Republic (hereinafter: the „controller”).
    2. The controller's contact details are:
      address: magieprirody.cz, Jabloňová 1429/4, 734 01 Karviná
      e-mail: info@magieprirody.cz
      telephone: +420 728 247 069
    3. Personal data means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
    4. The controller has not appointed a data protection officer.

    II. Sources and categories of personal data processed

    1. The controller processes personal data that you have provided to it or personal data that the controller has obtained on the basis of fulfilling your order.
    2. The controller processes your identification and contact details and data necessary for the performance of the contract.

    III. Legal basis and purpose of the processing of personal data

    1. The legal basis for the processing of personal data is
      • the performance of a contract between you and the controller pursuant to Article 6(1)(b) GDPR,
      • the controller's legitimate interest in direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(f) GDPR,
      • your consent to processing for the purposes of direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(a) GDPR in conjunction with Section 7(2) of Act No. 480/2004 Coll., on certain information society services, if no goods or services have been ordered.
    2. The purpose of the processing of personal data is
      • processing your order and exercising the rights and obligations arising from the contractual relationship between you and the controller; when placing an order, personal data necessary for the successful processing of the order (name and address, contact) are required; the provision of personal data is a necessary requirement for the conclusion and performance of the contract, and without the provision of personal data it is not possible to conclude the contract or for the controller to perform it,
      • sending commercial communications and carrying out other marketing activities.
    3. The controller does not carry out automated individual decision-making within the meaning of Article 22 GDPR.

    IV. Data retention period

    1. The controller retains personal data
      • for the period necessary to exercise the rights and obligations arising from the contractual relationship between you and the controller and to assert claims arising from these contractual relationships (for 5 years from the end of the contractual relationship),
      • until the consent to the processing of personal data for marketing purposes is withdrawn, for a maximum of 5 years, if personal data are processed on the basis of consent.
    2. After the retention period has expired, the controller will erase the personal data.

    V. Recipients of personal data (controller's subcontractors)

    1. The recipients of personal data are persons
      • involved in the delivery of goods / services / execution of payments on the basis of the contract,
      • providing e-shop operation services and other services related to the operation of the e-shop,
      • providing marketing services.
    2. The controller does not intend to transfer personal data to a third country (a country outside the EU) or to an international organisation.

    VI. Your rights

    1. Under the conditions set out in the GDPR, you have
      • the right of access to your personal data pursuant to Article 15 GDPR,
      • the right to rectification of personal data pursuant to Article 16 GDPR or restriction of processing pursuant to Article 18 GDPR,
      • the right to erasure of personal data pursuant to Article 17 GDPR,
      • the right to object to processing pursuant to Article 21 GDPR,
      • the right to data portability pursuant to Article 20 GDPR,
      • the right to withdraw consent to processing in writing or electronically to the address or e-mail of the controller stated in Article I of these terms.
    2. You also have the right to lodge a complaint with the Office for Personal Data Protection (Úřad pro ochranu osobních údajů) if you believe that your right to the protection of personal data has been violated.

    VII. Personal data security

    1. The controller declares that it has taken all appropriate technical and organisational measures to secure personal data.
    2. The controller has taken technical measures to secure data storage and storage of personal data in paper form, in particular technical security of computer data storage – passwords, antivirus software, encryption and backups.
    3. The controller declares that only persons authorised by it have access to personal data.

    VIII. Final provisions

    1. By submitting an order from the online order form, you confirm that you have read the privacy policy and that you accept it in its entirety.
    2. You agree to these terms by ticking the consent box in the online form. By ticking the consent box, you confirm that you have read the privacy policy and that you accept it in its entirety.
    3. The controller is entitled to change these terms. It will publish the new version of the privacy policy on its website and at the same time send you the new version of these terms to the e-mail address you provided to the controller.

    GPSR information: https://www.magieprirody.cz/en/guides-and-instructions/gpsr/

    These terms take effect on 1 January 2021, last updated on 14 December 2024.